You’ve probably already heard plenty about how powerful landing pages can be (probably from this blog too!).
It shouldn’t come as a surprise that creating a solid landing page is essential if you want your business to succeed online.
But, like most things, the first step can seem like the most daunting one of all.
Do you want to know how to create an effective landing page?
Below, I’ve outlined the steps to follow if you want to create a landing page with the least amount of difficulty and hassles.
Step 1: What exactly do you want to accomplish with your landing page?
Before you jump into building, you need to know why you’re doing what you’re doing.
What’s the goal of your new landing page?
Are you trying to test out a new idea, or simply testing a new approach to an existing idea?
Who is this landing page for? What am I trying to convince them to do next?
What of their problems am I trying to convince them I can solve?
It’s crucial to know exactly what you need your landing page to do in order for it to work for you. This includes thinking strategically about what your specific goals are, how you can convince someone to take the actions that help you achieve your goals, and prioritizing the audience’s needs to make that happen.
Clarity regarding your landing page’s mission is important as well, and will help you think about the bigger picture, rather than getting caught up in the details.
Step 2: Sketch out your idea
Draft a rough outline of the message you want this landing page to get across.
There’s no need to be too specific at this point; focusing on the details will only interrupt your thought process.
Brief bullet points are perfect, as full sentences will follow soon enough.
Keep it general, and avoid getting too in depth at this stage. Give yourself time to go over this first draft a few times, until you’re happy with the result.
Taking a small amount of time here will save you a lot more time and effort down the line.
Step 3: Pick your platform
Do you want to host your landing page yourself, or opt for a hosted solution?
Self hosting allows you to stay flexible, and customize your landing page however you please, but might require some basic technical skills.
Hosted solutions are often quick and simple to get started, will fix bugs for you, but the downside is that you’re bound by the rules of whatever platform you choose.
Even once you’ve made that decision, there are more things to consider, like should you build your landing page from scratch, or work within an existing template or CMS?
The answers aren’t clear cut right or wrong, and will depend on your individual circumstances, and the needs of your project.
Step 4: Sketch out your design
Once you’ve decided on a platform, it’s time to turn your attention towards the aesthetics of your landing page.
If you can afford to hire a professional designer, I recommend taking that step. A good designer is worth their weight in gold.
But even if you can’t afford a designer, don’t fret: you still have options.
Look for a solid, affordable landing page template that can be customized to fulfill your needs.
Take advantage of great resources like ThemeForest to find a number of well crafted and effective landing page templates that won’t break the bank.
If you’ve decided to use a landing page hosted service, the might already have some templates available which you can alter to suit your landing page needs.
Just be sure not to settle due to whatever you find available at first. Your design is just as important as the words on your landing page, so choose carefully.
Remember, your design is often the first thing users will notice about your landing page and brand, so it’s worth the time and effort to get it right.
Step 5: Finalize your written draft
Once you have the hosting sorted out, and you have the basics of your design in place, go back to Step 2 and review what you have written.
This becomes a lot easier to expand and finalize, now that you have a rough idea of what the landing page will look like. And since you’ve taken a little time to do work other than the copy of the page, you can approach it with fresher eyes.
Feel free to take inspiration from other landing pages too, just make sure that you stay true to your objectives, not what others are trying to do with their landing pages.
Step 6: Put your landing page together
This can be a technically tricky step, but also the most satisfying: bringing your landing page to life.
It can be as easy as using a simple drag and drop editor, or might require some basic coding skills, depending on which platform you’ve chosen.
If you’re lacking the tech know-how, don’t worry: there are plenty of online tutorials to help you out.
Step 7: Does your landing page commit any of the most common sins?
After you’ve gotten through most of the work, it’s time for a careful and critical review of your landing page.
Be sure to check for the basics like spelling errors, making sure the forms work, and no bugs or glitches are popping up.
Now is also the time to make sure you’re not making any conversion killing mistakes outlined in our Landing Page Conversion Course.
If you haven’t taken the course yet, subscribing can help you identify the most common landing page culprits and make sure you won’t stumble into any traps.
After all, this stage right before launch is the most important, to make sure you’re leading with your best foot forward.
Step 8: Get outside perspective on your landing page
You might think you know what’s best for your landing page, and you’re probably right. You know exactly what information you need your landing page to convey and what you want users to take away from it.
But the fact is that whenever you work closely on a project, it’s very easy to lose perspective. That’s especially true when it’s your own project, and the stakes are high.
No matter how thorough you’ve been so far, it’s important to realize that new challenges can emerge at any point during a project.
That’s why it’s important to get some feedback from the outside. Asking your friends and family for an honest opinion is great, but getting a neutral perspective on your work is even better.
This is where landing page feedback from UsersThink comes in handy.
Put your landing page into UsersThink, and within 24 hours get focused feedback from real people on your landing page. It’s amazing what this will help you discover, uncover, and guide you to make your landing page even better than when you started.
Step 9: Put your landing page out there for the world to see!
Okay, if you’ve been following these steps all the way through, you’ve probably got a pretty solid landing page on your hands right now.
The hard work of building is behind you - now it’s time to get it out there and let the world know about what you have to offer!
And what’s great about this stage is that it’s never really done.
Not only is there a lot to getting the word out about what you’re doing, but no project is ever 100% done: as more people visit your landing page, there’s more opportunities to learn more, improve, and evolve.
But this guide will get you to that point, where you have an awesome landing page out in the world, with the least amount of hassle to get there!